Charting Your Course: Now – Where – How
Liz Gibbs • August 14, 2025

Charting Your Course: Now – Where – How

One of the biggest challenges for any business owner is knowing exactly where you stand, where you want to go, and the right steps to get there. It sounds simple — but without a clear framework, it’s easy to get stuck in the day-to-day.


That’s where the Now–Where–How method comes in — a practical, no-nonsense approach to planning and making change happen.


Step 1 – Now

Take an honest snapshot of your business today.

  • Is your technology driving efficiency?
  • Are sales and marketing delivering results?
  • Is innovation alive or on pause?
  • Are your people engaged and aligned?
  • Are profits healthy and sustainable?

Jot down one or two key points for each of these areas: Technology, Sales, Marketing, Innovation, Leadership, Profit, Strategy, Implementation, Systems, People.


Step 2 – Where

Picture your business one, three, or five years from now.
Do you see more clients? A stronger brand? Smoother systems? New services?
The clearer the vision, the easier it is to decide what matters most.


Step 3 – How

Break the journey into manageable steps.

  • What quick wins will create momentum?
  • What bigger projects will keep you on track?

Consistent small actions often deliver more lasting change than one big push.


Why It Works

Many business leaders dive into “solutions mode” before truly understanding their starting point and future goals — wasting energy, time, and money. By pausing to focus on the Now, then the Where, then the How, you create a solid base for smarter, more targeted decisions.


Your Self-Check Challenge

This month, take 30 minutes to:

1.  Write one or two honest points for each of the 10 key business areas - Technology, Sales, Marketing, Innovation, Leadership, Profit, Strategy, Implementation, Systems, People.

2. Identify your top three future priorities (your “Where”).

3. Choose one action you can take this week to start the “How.”


Small, deliberate steps today can shape a very different tomorrow.

Need Help with your Business, Bookkeeping, Tax or SMSF requirements?

If you would like a little help, please get in touch with us for assistance. We can help with your business, bookkeeping, tax and SMSF requirements.


Is your business as profitable and efficient as it could be? Take 5 minutes to complete this free survey and uncover your top 3 strengths and top 3 improvement opportunities across 10 key business drivers. You’ll also see how your performance stacks up against global benchmarks. Start now to pinpoint where to focus for better results here.


Please also note that many of the comments in this publication are general in nature and anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstances. Should you have any further questions, please get in touch with us for assistance with your SMSF, business, bookkeeping and tax requirements. All rights reserved. Based on content from Mindshop, a trusted resource for business advisors worldwide. Liability Limited by a scheme approved under Professional Standards Legislation.


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