Busy Isn’t the Same as Profitable (and You Know It)
You’re flat out. Phones ringing. Jobs booked. Staff busy. Yet somehow the bank balance doesn’t reflect the effort. Here’s the hard truth most business owners don’t want to hear:
Being busy does not equal being profitable.
We see this all the time—good businesses, good people, working hard… but leaking cash quietly through:
- Jobs priced too tight
- Labour overruns not tracked
- Tax surprises landing when cash is already stretched
What actually changes results?
Not working harder.
Not longer hours.
Not “pushing through”.
It’s clarity:
- Which jobs make money (and which don’t)
- Where cash really goes each week
- What decisions move the needle vs. keep you stuck
One simple action this week:
Ask yourself (and your numbers): “If I doubled sales tomorrow, would I actually be better off?” If the answer isn’t a confident yes—it’s time to look deeper.
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Please also note that many of the comments in this publication are general in nature and anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstances. Should you have any further questions, please get in touch with us for assistance with your SMSF, business, bookkeeping and tax requirements. All rights reserved. Based on content from Mindshop, a trusted resource for business advisors worldwide. Liability Limited by a scheme approved under Professional Standards Legislation.
