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Liz Gibbs • November 5, 2018

Ever wondered how to pinpoint the perfect customers for your business? It’s a question that stumps organisations big and small. But what if we told you that the answer lies in the animal kingdom? Enter the lion pride—a model that teaches us how to focus on high-value customers, or “zebras,” while avoiding low-value one

Change is often seen as a leap into the unknown, but have you ever stopped to consider if your organisation is truly ready for it? According to recent discussions and research, there are five essential factors that determine an organisation’s change readiness—and most of us tend to overlook them in our rush to get star